Avishai Abrahami

Wix Founder: Will Base44 Win the Vibe-Coding Wars? | The Truth About the Economics of Vibe-Coding

Avishai Abrahami, Harry Stebbings

Wix CEO Avishai Shalom defends the company's dual-platform strategy, which combines its $2.1 billion visual website builder with the $150 million ARR AI coding subsidiary Base44 to address market concerns over AI disruption. Despite a recent $80 million acquisition of a solo-founder engineering team and a $1.5 billion stock buyback, the company forecasts a hybrid future where Base44's headcount could double to 1,000 within two years to serve enterprise and custom needs. Shalom asserts that while AI will boost SMB efficiency in low-complexity tasks, the high trust and switching costs of Wix's established platform will continue to protect its core business from a complete market valuation collapse.