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Bailey Richardson

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  1. a16z31 min

    a16z Podcast | I Reject the Term Viral Video

    Casey Neistat, Bailey Richardson, Michael Copeland

    Casey Neistat outlines a content philosophy that prioritizes high-quality storytelling over viral chasing, leveraging daily vlogging to achieve exponential audience growth and secure brand partnerships that preserve creative integrity. He contrasts YouTube's democratic, resonance-driven landscape with traditional media, noting how specific campaigns like his Nike project redefined industry standards by replacing inspirational tropes with authentic narrative. Complementing this creator perspective, former Instagram team member Bailey Richardson details a growth strategy centered on serving a passionate core audience through community-first values before scaling to the general market.