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  1. RAISE Summit18 min

    Ronan Harris (Snap Inc): Bringing AI into the world through augmented reality ft. Bloomberg News

    Ronan Harris, Benoit

    Snap plans to launch new consumer Spectacles next year while leveraging a platform strategy that currently supports 8 billion daily augmented reality lens uses among its 900 million users. The company is differentiating itself from hardware-focused competitors by fostering a developer ecosystem of 400,000 creators and integrating AI partners like Google and OpenAI to drive both ad targeting and third-party experiences. Despite facing stock declines and layoffs, Snap's leadership argues that adopting machine learning and resisting strict age bans are essential for maintaining market relevance against major global competitors.