Cadet

Krept: From Rapper To Building A £17.5 Million Baby Business! | E164

Krept, Nash, Nala, Cadet, Stephen Bartlett

Following the stabbing of rising star Cadet and his subsequent death in a tragic car accident, the surviving members of their group, including rapper Creep, leveraged their viral success to achieve Guinness World Records while navigating the complexities of launching independent ventures like the "Crepes and Cones" restaurant. The trauma of these losses and a family member's terminal diagnosis drove Creep to transition from music to entrepreneurship, co-founding the natural baby care brand "Nala's Baby," which has reached a £17.5 million valuation despite the founders' refusal to sell out to investors. Throughout this journey, Creep has publicly emphasized the critical importance of financial literacy, rejecting lifestyle inflation to secure long-term stability while openly discussing the psychological toll of unresolved grief.