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Ciiru

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  1. Goldman Sachs6 min

    Meet Ciiru An Inspiring Entrepreneur from Nairobi

    Ciiru, Tiffany Dufu, Shiro Avera-Waidaka

    Nairobi-based entrepreneur Shiro Avera-Waidaka founded the children's brand Fun Kids to replace Western-centric narratives with products reflecting local Kenyan culture while navigating export challenges to Uganda through a strategic network of female mentors. Her leadership journey, further accelerated by the Goldman Sachs 10,000 Women program, leveraged cross-sector peer accountability and reciprocal business relationships to turn classmates into both suppliers and customers. This approach underscores her philosophy that effective leadership relies on collective vulnerability and self-belief to transform external obstacles into opportunities for growth.