Coral Chung

Global Retail: Adapting to Changing Tastes

Lyndon Lee, Guilherme, Daniela, Christophe, Sonu, Coral Chung, Michael, Yasmin Chehata, Cameron Sewell

Industry leaders Lyndon Lee, Guilherme, Danielle, and Sonu discussed how millennial consumers are driving a global shift toward authentic, experience-based luxury and digital-first strategies. To counter market disruption and price volatility, these executives detailed pivots such as abandoning wholesale models for direct ownership, maintaining strict non-discounting policies, and integrating omnichannel technologies like virtual reality to preserve brand integrity. The event concluded with a consensus that while emerging markets are rapidly evolving through distinct stages of luxury consumption, success now depends on aligning with values of sustainability, local craftsmanship, and personalized engagement rather than traditional status symbols.