Cynthia Littleton

Entertainment Leaders: Defining Your Brand in the Modern Media Landscape

Cynthia Littleton, Kevin Beggs, Mark Burnett, Susanne Daniels, Jim Gianopulos, Robert Greenblatt, Bob Greenblatt

Representatives from NBC, MGM, Paramount, YouTube, and Lionsgate convened to discuss the shifting dynamics of brand loyalty, intellectual property rights, and global distribution in the on-demand era. Executives highlighted a strategic pivot from linear network loyalty toward emotionally resonant content and data-driven marketing, while noting that international expansion and hybrid licensing models now drive significant revenue growth. The panel concluded that future success relies on collaborative creative cultures and adapting measurement metrics to capture viewing across fragmented digital platforms rather than relying on traditional broadcast metrics.