Daniella Vitale
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- Goldman Sachs17 min
Daniella Vitale, Barneys New York COO: Talks at GS Session Highlights
Led by COO Daniela Finkelstein since 2010, Barneys New York executed a strategic pivot that transformed a struggling retailer into a digitally integrated luxury destination by replacing legacy practices with "The Window" editorial platform and omnichannel tools like iPads and mobile POS systems. The company successfully modernized its operations through high-aesthetic technology partnerships, such as the Intel-backed "Mika" wearable, while simultaneously shifting its core philosophy toward hyper-personalized customer experiences to drive conversion and brand equity. This comprehensive overhaul prioritized design integrity over technological novelty and fostered a culture where internal collaboration directly fuels external storytelling and targeted luxury engagement.