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David Hayes-Bautista

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  1. Milken Institute1h 0m

    Marketplace Influence Empowers the New Latina

    Giselle Fernandez, Julie Ann Crommett, Mónica Gil, David Hayes-Bautista, Nina Vaca

    This panel convenes industry leaders and data analysts to expose the $1.5 trillion economic power of Latinas, who dominate household spending, drive 60% of the 18-to-34 demographic, and lead startup ventures at triple the national rate. Speakers detail how strategic investment in this demographic through culturally authentic marketing, diverse workforce representation, and targeted capital access drives measurable revenue growth while dismantling stereotypes that hinder women in STEM and tech sectors. The discussion concludes that the traditional "general market" is obsolete, urging corporations to pivot toward the "browning of America" to secure profit and solve critical workforce shortages.