David Yeung

David Yeung, Founder and CEO of Green Monday Group

David Yeung, Stephanie Hui

David Young founded the Green Monday movement in 2012 to challenge the cultural and environmental dominance of animal agriculture in Asia, launching retail brands and scalable alternatives like Omni Pork to address high pork consumption rates. The company's ecosystem strategy combines cultural advocacy with physical experiences, successfully shifting market sentiment as vegan and flexitarian identification in Hong Kong surged from 5% to 40% over twelve years. Driven by insights into food security risks, disease transmission, and consumer stigma, Young emphasizes a long-term "fail forward" approach to transform plant-based eating from a religious niche into a mainstream standard across the region.