Doug Hirsch

Two-Sided Networks in Healthcare - a Founder's Playbook

Vineeta Agarwala, Jay Rughani, Vinita, Arif Nthu, Andrew Adams, Iman Abouzeid, Thomas Closel, Doug Hirsch

This event explores the architecture of two-sided healthcare networks that connect the "five P's" of the industry to bridge fragmented data silos and create self-reinforcing value loops. Founders and investors detail specific go-to-market strategies, such as prioritizing demand or supply first, while emphasizing the critical need for early trust-building and the rejection of vanity metrics in favor of qualitative product validation. The discussion further outlines frameworks for scaling to a second side, maintaining network neutrality to prevent disintermediation, and evaluating defensibility against direct transactions as healthcare data infrastructure expands.