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Elie Saab Jr.

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  1. Milken Institute33 min

    Art of Storytelling: Shaping Culture, Identity, & Global Impact | Middle East and Africa Summit 2024

    Louise Tabbiner, Edward Norton, Elie Saab Jr.

    Moderated by Milken Institute Senior Advisor Louise Tabiner, Edward Norton and Elie Saab Jr. examined how authentic storytelling drives business strategy, cultural identity, and global impact. Norton emphasized the power of narrative to address ecological challenges and foster personal balance, while Saab Jr. detailed the family-owned brand's non-negotiable focus on transparency and organic expansion into new verticals. The panelists concluded that successful persuasion requires refining narratives through personal experience and leveraging shared human experiences, such as sports and heritage, to bridge cultural divides.