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Ella Mills

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  1. Goldman Sachs12 min

    Talks at GS – Ella and Matthew Mills: Deliciously Ella’s Recipe for Success

    Matthew Mills, Ella Mills

    Following a personal health diagnosis, Ella Mills transformed her recovery blog into Deliciously Ella, a leading international food brand that achieved record-breaking cookbook sales and app downloads without formal marketing or an internal creative team. To scale the operation, co-CEO Matthew Mills joined to provide essential financial expertise, enabling the consolidation of the fragmented free-from market into a single optimistic entity with distribution in 5,500 stores. Driven by Mills' direct daily engagement with 28 million social media followers, the company aims to become the UK's largest health food business by prioritizing general dietary improvement over niche weight loss trends.