Fay Rotenberg

These People Are Engaging Their Doctors 45x a Year

Fay Rotenberg

Founders Fay Rottenberg and the Firefly Health team are deploying a virtual-first, value-based care model to eliminate systemic bloat and redirect billions in lost revenue from unpaid claims toward patient savings. By shifting from traditional episodic visits to high-frequency chronic disease management, the company reports engagement levels averaging 45 interactions per member that reduce emergency room utilization and double clinical outcomes while halving costs. This approach integrates health plans with direct primary care delivery to offer a transparent, concierge-style "quarterback" system designed to replace the outdated fee-for-service infrastructure that currently drives healthcare inflation.