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Francesca Muston

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  1. The Economist6 min

    What will people wear in the future?

    Dr Amanda Parkes, Francesca Muston

    The fashion industry is undergoing a radical transformation as biofabrication and textile computing replace traditional manufacturing with sustainable, lab-grown materials and embedded electronic sensors. Companies like Bolt Threads and Mayant are leading this shift by producing alternatives to animal-derived fabrics and interactive garments capable of transmitting real-time biological data. Simultaneously, the integration of artificial intelligence and machine learning has elevated fashion forecasting from an art to a data-driven science, prompting venture capital firms to invest heavily in startups that merge these technologies with innovative business models.