Frank Fenwick

Words That Work: A Workshop With Frank Luntz

Frank Luntz, Frank Fenwick, Heather, Ken Gilroy, Kathleen Kennedy Townsend, James, Martin

Political consultant Frank Luntz argues that escalating polarization has transformed American discourse into aggressive monologues, prompting a strategic pivot toward specific linguistic shifts designed to rebuild trust and bridge ideological divides. He details a revised political lexicon that replaces divisive terminology like "capitalism" and "privilege" with inclusive concepts such as "economic freedom" and "responsibility," while urging leaders to abandon negative social media tactics in favor of future-oriented, collaborative messaging. The session concludes with a recognition that the next generation seeks shared prosperity over binary ideological battles, warning that failure to adopt these de-escalation strategies risks permanently delegitimizing political opposition.