Frank Luntz
Showing 16–20 of 20 transcripts.
- Milken Institute1h 15m
American Politics: The 114th Congress and 2016 Presidential Election
Skip Reimer, Mike Allen, Ed Gillespie, Jason Grumet, Frank Luntz, Van Jones
The 18th annual Milken Institute Global Conference convened over 3,500 attendees and 700 speakers to analyze the 2016 election landscape, economic stagnation affecting the working poor, and rare bipartisan consensus on criminal justice reform. Key figures including Frank Luntz, Van Jones, and Ed Gillespie identified Marco Rubio and Scott Walker as top Republican prospects while warning of an asset-based recovery that leaves the working class feeling hopeless. The dialogue further explored structural congressional dysfunction, the demographic "swarms" reshaping the Democratic coalition, and the critical electoral stakes for swing states like Virginia, Florida, and Ohio.
- Milken Institute1h 5m
Words That Work: It's Not What You Say, It's What People Hear (II)
Frank Luntz, Skip Reimer, Jim Gray, Bob Shapiro, Eric Schmidt Jr., John McWhorter, Priscilla Burton, Charlie Stokes
A prominent business leader outlines a strategic shift from traditional corporate branding to building trust through emotional connection and value-aligned language, citing record-low public confidence in CEOs and corporations. The presentation details specific linguistic reframing tactics, such as replacing "CEO" with "Business Leader" and "capitalism" with "economic freedom," to align with public priorities like peace of mind and stability. Ultimately, the speaker argues that future business success depends on adopting "hardworking taxpayer" messaging, prioritizing tangible results over abstract metrics, and addressing deep-seated societal fears regarding financial security.
- Milken Institute59 min
Crisis Management and Communications
Susan Gilchrist, Frank Luntz, Judy Smith, Myles Nadal
This analysis identifies three fundamental shifts in the 21st-century crisis landscape—eroding institutional trust, hyper-connected information flow, and anti-authority public sentiment—that demand immediate, transparent CEO leadership. Expert recommendations emphasize a four-step human-centric apology framework and proactive content creation to navigate the permanent public record established by social media, warning that legal caution often exacerbates reputational damage. Case studies of Goldman Sachs, Nike, and Netflix demonstrate that while rapid admission of error can restore consumer loyalty, successful long-term reputation repair requires a decade of substantive operational transformation rather than mere media management.
- Milken Institute1h 2m
The Words (and Images) That Work in 2014
This presentation analyzes the collapse of American optimism and the resulting public demand for accountability across business, education, and politics. The speaker highlights that trust in institutions has eroded due to a disconnect between expectations and reality, arguing that terms like "performance," "imagine," and "accountability" resonate far more effectively than traditional corporate or political buzzwords. By shifting communication strategies from self-centered metrics to universal, results-oriented narratives, the session urges leaders to leverage existing public trust in business and science to rebuild hope and drive tangible societal change.
- Milken Institute56 min
Power Shift: The Changing American Electorate
Joel Benenson, Harold Ford Jr., Frank Luntz, Dan Schnur, Matt Miller
A panel of political analysts examines how demographic shifts and a generational divide have restructured the American electorate around a "freedom vs. fairness" conflict, fundamentally altering the dynamics observed in the 2012 re-election of President Obama. The discussion highlights how institutional structures, including primary mechanics and the Senate filibuster, incentivize extreme polarization while eroding trust in corporations and the political system. Looking ahead to the 2014 midterms and future governance, the experts argue that successful leadership must emerge from outside traditional congressional channels to navigate ideological silos and address the specific economic and social anxieties of women and Latino voters.