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- Goldman Sachs15 min
Alan Jope, CEO of Unilever
Unilever CEO Alan Job details the company's decade-long experience with the Sustainable Living Plan, revealing that early targets underestimated the pace of external change and highlighting the difficulty of influencing consumer behavior despite clear financial benefits from purpose-led brands. The organization now generates over half its turnover from purpose-driven portfolios and has secured an €800 million reduction in costs, while successfully positioning itself as the employer of choice in 52 of 54 countries through its corporate values. Looking forward, Unilever advocates for a multi-stakeholder economic model, urging standardized non-financial reporting and carbon pricing between $40 and $100 to bridge the gap between current sustainability goals and necessary systemic transformation.