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Grant LaFontaine

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  1. a16z42 min

    Inside Whatnot's Bet on Live Shopping | The a16z Show

    David George, Grant LaFontaine

    WhatNot is a live-commerce platform that has rapidly scaled to over $9 billion in annual sales by leveraging authenticated, entertaining video streams to expand beyond collectibles into diverse categories like fashion and fresh food. The company differentiates itself through a heavy emphasis on human connection, allocating 40% of its workforce to trust and safety while empowering small businesses to generate substantial revenue without relying on opaque algorithmic marketplaces. With operations now spanning ten countries, WhatNot aims to replicate the discovery-driven dynamics of physical shopping malls to close the gap between U.S. and Chinese live-commerce adoption.