Heather Brooks Karatz
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- Milken Institute56 min
Inside the New Sports Economy: Innovation, Partnerships, & Global Expansion | Global Conference 2026
Jon Schwartz, David Abeles, Heather Brooks Karatz, Jeff Gordon, Ben Kennedy
NASCAR and golf leaders are redefining their industries through experiential festival models, massive digital gaming partnerships, and the strategic repurposing of venues for year-round mixed-use development. With new playoff formats and unique event locations like the upcoming San Diego military base race, the sports aim to capture first-time fans while leveraging simulation technology and female demographic data to drive engagement. Industry experts predict significant consolidation in golf by 2026 and emphasize that authentic values will remain essential for sustaining long-term revenue in an increasingly diverse and digital sports economy.
- Milken Institute39 min
Game Changers: Innovation and Evolution in Sports | Milken Institute Global Conference 2024
Heather Brooks Karatz, Michele Kang, Marc Lasry, Candace Parker, Ryan Spoon, Masai Ujiri
Candice Parker, Michelle Kwan, and Masai Ujiri joined Mark Lautner and Ryan Smith to analyze the shifting sports investment landscape, highlighting Parker's transition into ownership and Kwan's multi-club valuation strategy for women's leagues. The panel identified a critical capital shortage in team acquisitions while forecasting a 400% valuation surge in women's sports driven by undervaluation and a global demographic shift toward Africa. These speakers outlined a five to ten-year roadmap for capturing subsequent media deal cycles and expanding digital engagement, positioning ownership expertise as the essential differentiator for future market success.