Indu Subaiya

Driving the Digital Health Revolution

Indu Subaiya, Paul Chew, Karen DeSalvo, Esther Dyson, Cindy Elkins, Donald Jones, Don Jones

The digital health sector is pivoting from episodic treatment to preventative "generating health" models, driven by a projected shortage of 40,000 primary care physicians by 2030 and the need to address social determinants that account for 80% of health outcomes. Companies like Omada Health and Way to Wellville are disrupting traditional fee-for-service structures by implementing value-based payment reforms that leverage behavioral design, remote coaching, and community-led interventions to achieve measurable clinical results. Despite significant funding and technological advancements in AI and connected devices, widespread adoption faces critical hurdles including regulatory lag, the digital divide, and the need for new data ownership frameworks to support equitable population health management.