Jeff Wilbur
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- Milken Institute50 min
The Business of Sports: From Old School to Influence | Asia Summit 2025
Adam Heng, John Dykes, Derek Chang, Josh Empson, Deborah Mei, Jeff Wilbur
This panel analyzed the global sports industry's shift toward a $600 billion valuation driven by media rights dominance, strategic capital infusions by firms like Sixth Street, and the rapid "soccerization" of ownership structures. Speakers highlighted transformative demographic trends, including the Asian diaspora's influence on club valuation, the surge in women's sports viewership, and the integration of entertainment formats like Netflix's "Drive to Survive" to capture younger audiences. Ultimately, the discussion underscored a strategic pivot from traditional monopoly models to capitalistic frameworks that prioritize authentic fan experiences while addressing the significant under-monetization of female athletes.