Jenny Jordan

Why are music festivals so expensive?

Jenny Jordan, Lach Mitchell, Tom Standage, Joe Pine

Large-scale music festivals have evolved from modest gatherings into billion-dollar operations dominated by corporate giants like Live Nation and AEG Live, driven by a shift where artist fees and infrastructure costs have surged exponentially. While ticket prices have risen fifty-fold since the 1970s, attendance has stagnated or declined as consumers increasingly prioritize immersive, transformative experiences over headline acts alone. In response, the market is bifurcating between massive corporate festivals leveraging economies of scale and independent events that distinguish themselves through unique, immersive identities to secure loyal followings.