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John Marshall

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  1. Goldman Sachs9 min

    Rise of the Retail Investor

    John Marshall, Chris Hussey

    Goldman Sachs analyzes divergent retail trading profiles across ETFs, single stocks, and options, revealing a massive shift toward AI equities and sustained "buy and hold" strategies alongside elevated short-term option activity. This heightened retail participation, combined with aggressive hedge fund alpha-seeking, has driven the largest single-stock earnings moves since 2009 and established a distinct volatility divergence between individual names and broader indices. Consequently, the firm warns against shorting based solely on high sentiment, instead noting that option sellers are currently monetizing retail demand while defensive income funds attract significant capital as investors navigate an environment of extreme stock-level volatility.

  2. Goldman Sachs14 min

    Revenge of the Meme Stocks

    John Marshall, Alison Nathan

    Goldman Sachs Research identifies a renewed surge in retail-driven trading activity for 30 to 50 specific stocks, characterized by aggressive out-of-the-money call option buying that currently operates at half the intensity of the 2021 peak. This trend, fueled by tax reform optimism and available retail liquidity, is projected to persist for several weeks before a waning volume pattern signals an impending decline. Institutional investors have adapted by tracking raw trade volumes rather than social sentiment to manage short-covering risks, reflecting a permanent shift where retail traders now account for the majority of single-stock options volume.