Jun

Indexing Humanity: A Fireside With the Simulation Company | Simile | RAISE Summit 2026

Joon Sung Park, Sahir Azam, Jun

Simile, founded by former Stanford researchers including CEO Jun, has launched a foundational model of human behavior that replicates individual subpopulations with 85% accuracy for enterprise clients like CVS and Fortune 500 companies. Leveraging strategic partnerships with Gallup and Dynata to access a 20-million-person data panel, the company differentiates itself by prioritizing human imperfections and biases over pure algorithmic efficiency to augment corporate decision-making in market research and product development. Supported by Index Ventures, Simile operates on a four-stage simulation hierarchy ranging from individual dynamic testing to society-wide forecasting, while adhering to strict ethical principles regarding data consent and transparency.