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LeBron James

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  1. Goldman Sachs15 min

    Maverick Carter CEO/Co-founder, SpringHill Company

    Maverick Carter, LeBron James

    Co-founded by LeBron James and Maverick Carter, the Springfield Company operates as a content and commerce entity designed to build enterprise value through owned intellectual property rather than traditional management fees. Following a strategic capital raise, the 50-50 male-female firm is evolving its flagship platform "The Shop" into a global franchise with international reach on YouTube, featuring high-profile guests and brick-and-mortar expansions. Guided by a poker-inspired risk philosophy and a "More Than" ethos, the organization structures partnerships as co-productions to empower individuals while securing long-term brand relevance in the media landscape.

LeBron James: Interviews, Talks and Panel Discussions