Lucien Grange
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- Milken Institute59 min
The Evolution of Music and the Music Consumer
John Amato, Irving Azoff, Scooter Braun, Lucien Grange, Rob Light, Bob Pittman, Pascual Rotella, Scooter Bryant Gilbert Jr., David Rockefeller Jr., Mark Geiger
Industry leaders including Irving Azoff, Scooter Braun, and Lucien Grange converged to project an era of exponential growth driven by the shift from record sales to diversified live and multimedia ecosystems. The panel highlighted that while global touring has expanded rapidly across emerging markets and streaming revenue is set to reach $72 billion within a decade, challenges remain in scaling artist presence and enforcing intellectual property rights against tech services. Ultimately, the consensus established that the modern music business functions as a cohesive branding enterprise where artists leverage global digital connectivity and franchise-style festival experiences to secure financial independence.