Bob Pittman
Showing 1–2 of 2 transcripts.
- Milken Institute1h 3m
May We Have Your Attention, Please: How Data Is Transforming the Consumer Experience
Bob Pittman, Barry Diller, Bobby Kodak
During the Milken Institute University Ceremony, Bob Pittman, Barry Diller, and Bobby Kotick received honorary degrees for their distinct contributions to media, travel, and gaming while discussing the industry-wide shift from legacy ratings to data-driven attribution models. Pittman detailed iHeartMedia's strategy to leverage big data for measurable ROI, Diller highlighted how companies like Expedia and Tinder utilize massive datasets to optimize advertising, and Kotick described Activision Blizzard's success in blending physical and digital engagement through titles like *Skylanders* and *Guitar Hero*. The panelists agreed that while delivery mechanisms evolve toward mobile and connected devices, the core value of their respective products remains constant, necessitating a transition from guessing consumer value to measuring specific actions.
- Milken Institute1h 1m
The Big Picture for Global Media
Gale Anne Hurd, Michael Lynton, Leslie Moonves, Robert Pittman, Julia Boorstin, Bob Pittman, Les Moonves, Gail Ann Hurd
Executives from CBS, Sony, and iHeartRadio convened to analyze how mobile and social technologies are reshaping global media economics while reinforcing Sumner Redstone's principle that quality content remains the dominant asset. The panelists highlighted specific strategic shifts, including the use of real-time social engagement to drive live viewership for shows like *The Walking Dead*, the legal battle against the illegal signal theft practiced by Aereo, and the competitive tension between traditional broadcasters and streaming giants like Netflix. Despite the volatile nature of digital word-of-mouth and the uncertainty of future technologies, the industry remains focused on adapting distribution models to international markets and mid-budget films to sustain revenue growth.