Scooter Braun
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- The Diary Of A CEO1h 54m
Scooter Braun: When Everything Broke, It Fixed Me
Music mogul Scooter Braun, who sold his company SB Projects for $1.1 billion and managed acts like Justin Bieber and Taylor Swift, is transitioning from a persona driven by fear and insecurity to a life centered on authentic identity and fatherhood. After publicly selling the Big Machine catalog and navigating the mental health crises of himself and the artists he managed, Braun has embraced personal growth through therapy and a commitment to emerging technologies like AI. At age 40, he is redefining success as present parenting and curiosity, prioritizing emotional vulnerability over the pursuit of external validation.
- Goldman Sachs18 min
Talks at GS – Scooter Braun: Disrupting the Music Industry
Scooter Braun leverages a "why not" philosophy to transform from an underdog college promoter into a global music mogul who discovered Justin Bieber on YouTube and secured Psy's "Gangnam Style" by honoring the artist's original language. His management strategy emphasizes translating creative genius for corporate partners, most notably negotiating a landmark partnership between Kanye West and Adidas that produced the brand's best-selling footwear. In a defining demonstration of his resilience, Braun proceeded with a high-risk benefit concert in Manchester following a 2017 terror attack, successfully rallying 60,000 attendees and 22 of the 23 victim families as a defiant response to violence.