Mohammed Alshaya

Lunch Program - Part 2: The New Age of Consumerism

Hadley Gamble, Mohammed Alshaya, Mike Novogratz, Dan Murphy, Mohamed Alshayer

At the Milken Institute Middle Eastern Africa Summit, moderated by CNBC's Dan Murphy, Alshaya Group Executive Chairman Mohamed Alshayer and Galaxy Digital CEO Mike Novogratz discussed the strategic evolution of the modern consumer market. They highlighted how brands must pivot toward experiential value, digital integration, and authentic storytelling to capture the loyalty of Millennials and Gen Z, citing Alshaya's aggressive five-year, $5 billion investment plan in Saudi Arabia as a primary example of regional expansion. The dialogue further explored the rising influence of celebrity-driven viral marketing and the accelerating institutional acceptance of cryptocurrency, with both leaders advocating for adaptive business models that embrace ESG principles and technological innovation.