Patrick Moberg

Gaming Studio Founders - Patrick Moberg and Holly Liu

Patrick Moberg, Holly Liu, Craig Cannon

The Betaworks-founded studio Dots evolved from a minimalist art project inspired by Yayoi Kusama into a full-service game developer known for *Two Dots*, shifting its design philosophy from pure minimalism to narrative-driven Game as a Service models. The company's growth trajectory was marked by a viral Facebook ad error that drove massive initial user acquisition, followed by a strategic pivot to longer development cycles and live operations to manage rising customer acquisition costs and sustain high lifetime value. Today, the studio navigates the complexities of mobile market saturation by balancing indie innovation with specialized talent for mid-core genres, while exploring emerging technologies like AR and leveraging IP licensing to mitigate the challenges of clone competition and inflated marketing budgets.