Ryan Serhant
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- Goldman Sachs19 min
Ryan Serhant on the Art of Selling Luxury Real Estate
Ryan Serhant, who pivoted to real estate in 2008 and subsequently starred in the ten-season run of *Million Dollar Listing New York*, has built a diversified technology and services firm that currently surpasses $1 billion in monthly transaction volume. Unlike traditional brokerages, Serhant's company utilizes an organic, content-driven inbound strategy to recruit intrapreneurs and deploy AI tools that streamline complex transactions without paying for customer acquisition. Looking ahead, the firm is repurposing commercial spaces to address housing shortages while integrating artificial intelligence to enhance human relationship-building, a strategy that recently enabled the industry's most expensive residential sale of $308 million.
How Ryan Serhant Sold $20B in Real Estate with Media & AI
Ryan Serhant restructured his portfolio into Serhant Technologies, a media and AI-driven holding company that completed over $20 billion in sales and recently secured a $45 million seed investment from Jeff Berman and Harley Miller. The firm distinguishes itself through its production unit, Serhant Studios, which launched the high-stakes Netflix series *Owning Manhattan*, and its proprietary AI platform, Simple, which automates administrative tasks to serve a demographic of younger, digitally native agents. This strategy has enabled the company to pivot from a traditional brokerage model to a scalable technology enterprise that integrates venture capital activities and operates across four primary verticals in 13 states.