Sean Amos

Brand Battlefield: Mobile and Social Networks

Sean Amos, Josh Mandel, Bonin Bow, Jamie Goodfriend, David Rockefeller Jr., John McWhorter, Eric Schmidt, Josh Tenenbaum, Jimmy O., Kathleen King, Mike McDonald, Serena Rosso, Ron, Nick Smoot, Carolina Tolberti

The discussion highlights a decisive market shift where social media usage now surpasses television, driving 84% of purchasing decisions through peer influence while Millennials command $400 billion in projected spending. Brands like Mondelēz International are responding by realigning strategies toward mobile-first approaches and real-time engagement, exemplified by the Honey Maid campaign's rapid crisis-to-opportunity turnaround. This transformation is further fueled by organizational changes where executive sponsorship and machine learning empower sales teams to replace compliance silos with authentic relationship building.