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Serena Rosso

Showing 1–2 of 2 transcripts.

  1. Milken Institute1h 4m

    Debating Online Higher Education: Sebastian Thrun and Niall Ferguson

    Sebastian Thrun, Niall Ferguson, Tom Stewart, Martin Splitt, David Leonhardt Jr., Robb Boyd Jr., Peter Barron, Sachit Egan, David Baddielski, Gerhard Hoffstaedtersen, David Levinson, Sebastian Wehrmann, Iran, Christian Brinkhoff, Serena Rosso, Martha Hutton, Alan Seales, Jonathan Zittrain

    A debate between Sebastian Thrun and Neil Ferguson examines the disruptive potential of online higher education, highlighting Thrun's data on Udacity's cost-effective, high-performing models against Ferguson's counter-arguments regarding the irreplaceable value of campus-based Socratic learning. Participants discuss how hybrid business models and specialized content delivery aim to solve completion rate issues while serving 400,000 waitlisted U.S. students, though historical precedents suggest technology alone cannot guarantee commercial success. The conversation concludes with predictions that online platforms will not replace traditional universities but will instead expand access to the 80% of the global workforce lacking degrees, potentially stabilizing an industry currently plagued by financial crises and adjunctification.

  2. Milken Institute1h 0m

    Brand Battlefield: Mobile and Social Networks

    Sean Amos, Josh Mandel, Bonin Bow, Jamie Goodfriend, David Rockefeller Jr., John McWhorter, Eric Schmidt, Josh Tenenbaum, Jimmy O., Kathleen King, Mike McDonald, Serena Rosso, Ron, Nick Smoot, Carolina Tolberti

    The discussion highlights a decisive market shift where social media usage now surpasses television, driving 84% of purchasing decisions through peer influence while Millennials command $400 billion in projected spending. Brands like Mondelēz International are responding by realigning strategies toward mobile-first approaches and real-time engagement, exemplified by the Honey Maid campaign's rapid crisis-to-opportunity turnaround. This transformation is further fueled by organizational changes where executive sponsorship and machine learning empower sales teams to replace compliance silos with authentic relationship building.