Stephen Ellsworth

Poppi Founders: Disrupting the Beverage Industry

Stephen Ellsworth, Vanya Kasanof, Allison

Founders Allison and Steven transformed their apple cider vinegar discovery into Poppy, a modern soda brand that leveraged aggressive marketing tactics like a record-breaking Super Bowl campaign and strategic Amazon launches to bypass traditional industry barriers. Prioritizing long-term brand awareness and cultural agility over immediate sales metrics, the team executed rapid product iterations and viral content strategies that ultimately drove the company toward a two-year acquisition by Pepsi. This sale secured the distribution scale necessary to fulfill the founders' mission of revolutionizing soda consumption, successfully transitioning the brand from a niche startup to a mainstream competitor for the next generation.