Val Miftikoff

Can flying go green?

Val Miftikoff, Simon Wright

Facing a historic economic downturn and rising environmental pressures, the aviation industry is accelerating a "green reset" driven by the potential of hydrogen-electric technology to eliminate carbon emissions by 2050. While sustainable aviation fuels offer immediate drop-in solutions, high costs and a lack of infrastructure have created a market deadlock that experts argue requires over $500 billion in investment and immediate government mandates to resolve. Val Miftikoff and other leaders emphasize that without substantial public funding and policy incentives like fuel taxes, the transition to zero-carbon flight remains commercially unviable for decades.