Vijay Balasubramaniyan

Can We Detect a Deepfake?

Vijay Balasubramaniyan, Martin

Deepfake generation has exploded with a 1,400% volume surge and a reduction in required source audio to mere seconds, driving financial fraud attempts to a daily frequency per customer and fueling political misinformation. Despite these threats, defenders maintain an economic advantage as detection costs remain a fraction of generation expenses, leveraging unique algorithmic artifacts and frequency anomalies to identify synthetic media with 99% accuracy. Industry experts consequently advocate for platform accountability in labeling AI content and regulatory frameworks modeled on KYC acts, while preserving ethical applications such as voice restoration for medical patients.