$PUB-FR News

Last published 1y ago

1y agoPUB-FR WPP-GBAI is disrupting the advertising business in a big way — industry leaders explain howCNBCAI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC.
3y agoMETA ADBE GOOGL AMZN+2How the generative A.I. boom could forever change online advertisingCNBCBrands are increasingly using generative AI tools to create digital ads, but major barriers still exist to make the technology broadly effective.
3y agoPUB-FRElon Musk says Twitter takeover has been 'painful' but the company is now 'roughly breakeven'CNBC"Almost all" advertisers have resumed buying ads on Twitter, Elon Musk said in an interview with the BBC on Wednesday.
4y ago.NDX UBSG-CH CSG.N-CH CG+3Tech rout is just a 'shake-out': Top CEOs predict what's next for marketsCNBCA recent sell-off in global technology stocks is not likely to metastasize into a crisis, top CEOs and investors have told CNBC.
5y agoIPG PUB-FR OMCAdvertising shows signs of surging recovery as holding companies report earningsCNBCThe pandemic caused an immediate pullback in ad budgets in 2020, with certain areas like travel remaining slow throughout the year.
5y agoFB PTON PUB-FRFacebook CEO Mark Zuckerberg envisions Peloton-like fitness subscriptions for VRCNBCZuckerberg spoke at French tech conference VivaTech Thursday with Publicis Groupe Chairman Maurice Levy.
5y agoGOOGL AAPL PUB-FRApple and Google are forcing a rethink in advertising, ad guru Maurice Levy saysCNBCChanges to Apple and Google’s web tracking tools mean advertisers are having to “revisit the whole way we are working,” Publicis Chairman Maurice Levy said.
5y agoEXPE PUB-FRExpedia switches up its strategy as travel starts to come backCNBCExpedia is switching up its strategy as consumers start to plan trips again, and plans a major ad campaign to spread the word.
5y agoPUB-FRToyota’s Super Bowl ad features moving story of Paralympian Jessica LongCNBCToyota will air a 60-second ad titled "Upstream" in the second quarter of Sunday's game to tell the story of Paralympian and swimmer Jessica Long.
6y agoOMC PUB-FR IPG WPP-GBAdvertising companies brace for downturn as coronavirus rattles ad spendingCNBCAs the impact of the pandemic hits businesses and their ad spend, advertising holding companies are preparing for lessened demand and some are telling their employees to expect more staff cuts and furloughs.