FetchBack’s New Analytics Tool Shows Retargeting Goes Beyond Conversions; Can Increase Consumer Engagement and Loyalty with Brands

TEMPE, Ariz.--(BUSINESS WIRE)--Retargeting leader FetchBack Inc., a part of the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced Engagement A/B Reporting, a new analytics tool that shows how the company’s retargeting campaigns motivate consumers to engage deeper with brands, leading to longer-term conversion success. As marketers aim to measure campaign effectiveness, FetchBack’s new Engagement A/B Reporting demonstrates that other factors besides “clicks” can significantly influence consumer behavior. The Engagement A/B Reporting tool is part of FetchBack’s proprietary analytics platform, FIDO, which displays real-time, deep analytics of a client’s retargeting campaign.