FetchBack’s New Analytics Tool Shows Retargeting Goes Beyond Conversions; Can Increase Consumer Engagement and Loyalty with Brands
TEMPE, Ariz.--(BUSINESS WIRE)--Retargeting leader FetchBack Inc., a part of the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced Engagement A/B Reporting, a new analytics tool that shows how the company’s retargeting campaigns motivate consumers to engage deeper with brands, leading to longer-term conversion success. As marketers aim to measure campaign effectiveness, FetchBack’s new Engagement A/B Reporting demonstrates that other factors besides “clicks” can significantly influence consumer behavior. The Engagement A/B Reporting tool is part of FetchBack’s proprietary analytics platform, FIDO, which displays real-time, deep analytics of a client’s retargeting campaign.
“Retargeting technology, when combined with complete campaign creativity, goes beyond clicks and actually gets consumers hooked into a brand. This is where marketers will see long-term revenue,” said Chad Little, CEO and founder of FetchBack. “We have many analytics tools, but Engagement A/B Reporting has been especially attractive to clients by providing insight into how consumer loyalty is affected by retargeting.”
Beta tests of the Engagement A/B Reporting tool showed that consumers who received FetchBack’s retargeted ads will return to the clients’ websites sooner, more frequently, and will engage more with the website than those that did not receive the retargeted ads. These clients are running tests as often as every month and results continue to support the increase in brand engagement.
Michael Crowdes of Boston Apparel Group has been using FetchBack for four months and the Engagement A/B Reporting for eight weeks. “Even through retargeting, consumers have to connect with the brand, and that takes real creativity from ad development through buying decisions based on real time data. By using this tool, I can clearly see that many conversions stem from the long-term impressions made from the campaign. FetchBack’s creativity enables this, and the Engagement A/B reporting helps prove it.”
In addition to FetchBack’s leading technology engine, award-winning creative ad development, and analytics (FIDO), the company also has account managers that are trained to optimize campaigns daily and who regularly offer creative campaign adjustments to enhance performance.
About FetchBack
FetchBack Inc. is a leading retargeting company and a wholly-owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). On average, the vast majority of a website’s visitors leave without converting. FetchBack “fetches” them back to that site using the industry’s most advanced retargeting platform. The company’s FIDO™ technology provides detailed retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. To learn how FetchBack advertisers are turning lost prospects into loyal customers, please visit http://www.FetchBack.com.