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Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence

  • Sprinklr (NYSE: CXM) announced the acquisition of assets from ViralMoment, an AI-powered social video intelligence & analytics solution.
  • The acquisition aims to strengthen Sprinklr's leadership in multimodal customer intelligence by moving beyond text-centric listening to analyze visuals & audio.
  • ViralMoment's technology analyzes video content frame-by-frame to identify trends, creative patterns, & cultural narratives embedded in short-form video formats.
  • Integrated capabilities will allow Sprinklr customers to detect emerging trends earlier, understand why content resonates, & capture visual sentiment & feedback.
  • The combined platform enables real-time activation of insights across marketing, insights, product, & service teams within enterprise workflows.
  • This move positions Sprinklr to offer a comprehensive listening system spanning text, images, video, & audio for 1,600+ enterprise clients.
  • The press release includes forward-looking statements regarding anticipated business impacts & integration risks under the Private Securities Litigation Reform Act of 1995.