SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz

This strategic overview details how rising paid media costs and GDPR regulations are shifting business priorities toward organic search as the primary driver for customer acquisition. The presentation outlines a comprehensive framework covering technical architecture, content hierarchies, and link-building strategies that prioritize user experience and high-quality assets over manipulation tactics. Finally, it establishes measurable success metrics focused on revenue and traffic growth, emphasizing the need for creative talent who can formulate data-driven growth hypotheses within 90 days.