The Entrepreneurs Behind Poppi Start Over

Following the near-$2 billion acquisition of their prebiotic soda brand Poppy by PepsiCo, founders Allison and Stephen Ellsworth have immediately launched Jetty, a self-funded beverage company targeting the general hydration market with low-sodium liquids and powders. Building on their decade-long bootstrapping experience and viral digital marketing success, the couple now prioritizes recruiting "driver" talent to address the gap for approachable everyday hydration rather than extreme sports formulas. This strategic pivot allows them to leverage their established distribution networks and team while adopting a new philosophy centered on delegating to A-plus advisors rather than solo management.