Andrew Appel
Showing 1–2 of 2 transcripts.
- Milken Institute56 min
Big Data as Driver of Disruptive Technology Breakthroughs
Sumant Mandal, Andrew Appel, Vanessa Colella, Vikas Kapoor, David A. Steinberg, Andreas Weigend
The event analyzes the strategic evolution of big data from volume-centric metrics to "smart data" decision-making, highlighting the stark contrast between advanced consumer applications and the entrenched data silos plaguing large enterprises. It examines success cases like Kroger and Walmart that leverage integrated customer profiles for competitive advantage while addressing global regulatory divergences in Europe, the United States, and China. The discussion concludes with an investment thesis on four emerging value pools and urges corporations to prioritize data governance as a core utility to overcome the "dis-economy of scale" inherent in legacy infrastructure.
- Milken Institute1h 1m
Monetizing Mobile: Transforming Behavior into Bottom-Line Results
Kara Swisher, Andrew Appel, Carolyn Everson, Jenny Lee, Spencer Rascoff, Sam Yagan
Mobile adoption has reshaped global commerce, with revenue now comprising 82% of major platforms while traditional incumbents struggle against daily disruptors in an economy where users focus on just four apps. China's advanced market distinguishes itself through diverse monetization waves like virtual tipping and mobile real estate, contrasting with the U.S. walled gardens by leveraging open ecosystems and context-aware, location-based services. Experts predict the future will rely on breaking data silos to connect social and physical retail, driven by the dominance of mobile video, the commercial maturation of augmented reality, and voice-activated assistants.