David A. Steinberg
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- Milken Institute56 min
Big Data as Driver of Disruptive Technology Breakthroughs
Sumant Mandal, Andrew Appel, Vanessa Colella, Vikas Kapoor, David A. Steinberg, Andreas Weigend
The event analyzes the strategic evolution of big data from volume-centric metrics to "smart data" decision-making, highlighting the stark contrast between advanced consumer applications and the entrenched data silos plaguing large enterprises. It examines success cases like Kroger and Walmart that leverage integrated customer profiles for competitive advantage while addressing global regulatory divergences in Europe, the United States, and China. The discussion concludes with an investment thesis on four emerging value pools and urges corporations to prioritize data governance as a core utility to overcome the "dis-economy of scale" inherent in legacy infrastructure.
- Milken Institute57 min
Marketing in the Digital Age: A Conversation with John Sculley and David A. Steinberg
John Sculley, David A. Steinberg, Peter L. Hopkins
Former Pepsi CEO John Scully and Zeta Interactive discuss the critical industry shift from mass-media brand campaigns to data-driven, attribution-based marketing that directly correlates ad spend to sales outcomes. This transformation is powered by Zeta's proprietary database of 350 million individuals, which enables real-time "fast data" analytics to replace traditional agency models while adhering to strict privacy standards and opt-in regulations. Looking ahead, the speakers predict that surviving organizations must pivot toward adaptive innovation and the "experience internet," where future success depends on customer lifecycle management rather than broad advertising budgets.