Barack

Building a Global Community to Drive Social Change

Alden, Sean, Ben, Jesse, Michelle, Yancey, Patty, Xavier, Dwayne Johnson, Steven Spielberg, George Soros, Clinton, Barack, Obama

A panel discussion at a media industry event detailed how organizations like TakePart and Good magazine are pivoting from passive content consumption to decentralized, action-oriented community platforms that leverage social media for civic engagement. Key examples included a Facebook game raising $200,000 and mobilizing 700,000 players globally, alongside successful film campaigns for *Lincoln* and *Food, Inc.* that drove measurable consumer behavior changes and policy shifts. The conversation highlighted a broader industry trend where authentic, two-way digital conversations and grassroots organizing are replacing traditional top-down communication to address global challenges effectively.