Obama
Showing 1–2 of 2 transcripts.
- Milken Institute11 min
Obama Campaign Manager Jim Messina Talks Big Data at the Milken Institute's 2013 Global Conference
The Obama 2008-2012 presidential campaigns established a data-driven paradigm by deploying over 160 analysts to build behavioral models that accurately predicted election outcomes across all 50 states within a 0.5% margin. Executing this strategy required massive nightly polling and A/B testing to allocate a billion-dollar budget efficiently, securing unprecedented support from undecided voters through personalized digital outreach and targeted social media simulations. While Republican opponents acknowledged a significant technical lag in these early years, the campaign's successors now focus on reinventing these tactics for the 2016 cycle to prevent stagnation in an increasingly competitive digital landscape.
- Milken Institute57 min
Building a Global Community to Drive Social Change
Alden, Sean, Ben, Jesse, Michelle, Yancey, Patty, Xavier, Dwayne Johnson, Steven Spielberg, George Soros, Clinton, Barack, Obama
A panel discussion at a media industry event detailed how organizations like TakePart and Good magazine are pivoting from passive content consumption to decentralized, action-oriented community platforms that leverage social media for civic engagement. Key examples included a Facebook game raising $200,000 and mobilizing 700,000 players globally, alongside successful film campaigns for *Lincoln* and *Food, Inc.* that drove measurable consumer behavior changes and policy shifts. The conversation highlighted a broader industry trend where authentic, two-way digital conversations and grassroots organizing are replacing traditional top-down communication to address global challenges effectively.