Bobby Kodak

May We Have Your Attention, Please: How Data Is Transforming the Consumer Experience

Bob Pittman, Barry Diller, Bobby Kodak

During the Milken Institute University Ceremony, Bob Pittman, Barry Diller, and Bobby Kotick received honorary degrees for their distinct contributions to media, travel, and gaming while discussing the industry-wide shift from legacy ratings to data-driven attribution models. Pittman detailed iHeartMedia's strategy to leverage big data for measurable ROI, Diller highlighted how companies like Expedia and Tinder utilize massive datasets to optimize advertising, and Kotick described Activision Blizzard's success in blending physical and digital engagement through titles like *Skylanders* and *Guitar Hero*. The panelists agreed that while delivery mechanisms evolve toward mobile and connected devices, the core value of their respective products remains constant, necessitating a transition from guessing consumer value to measuring specific actions.