Bryan Crowley

a16z Podcast | Reinventing Food

Bryan Crowley, Ooshma Garg, David Lee, James Rogers, Kim Milosevich

Driven by millennial demand and sustainability imperatives, leaders from Appeal Sciences, Soylent, and Impossible Foods are deploying innovations like edible plant peels, fungal proteins, and fermentation-derived heme to address global food security constraints. These companies are simultaneously navigating complex regulatory hurdles and consumer misconceptions regarding GMOs to establish new standards for safe, scalable nutrition while shifting supply chains toward direct-to-consumer models. Industry founders ultimately forecast a future where technology eliminates seasonality and waste, potentially reframing the consumption of animal meat as a historical relic.