Chris Broadfoot

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

Reham Fagiri, Kalam Dennis, Chris Broadfoot

Appdeco, a New York City marketplace founded by Raham Mann and Colman Nordlund, streamlines the furniture resale lifecycle by managing pickup, delivery, and payments to solve the trust fragmentation inherent in platforms like Craigslist. After validating demand through modified Craigslist tests, the company achieved immediate traction and joined Y Combinator, where the founders transitioned from corporate careers to building an in-house logistics network and optimizing unit economics through rigorous A/B testing. Today, the platform operates a light-asset model across three states, leveraging targeted subway advertising, in-house digital marketing, and word-of-mouth referrals to connect aspirational furniture buyers with sellers in the region.